Why sales and marketing courses matter when becoming a personal trainer

personal-trainerBeing obsessed with fitness is the norm nowadays. Globally, everyone has jumped on board the fitness train and it’s become a real trend. Do you even lift?

Naturally, the fitness industry has exploded into this booming money-making machine and personal trainers abound. Possibly because becoming a personal trainer is not difficult. Once you have the right qualifications (and you treat your body as an example of your work) you’re set to begin your new career. And yet, there’s a lot that goes into becoming a successful personal trainer. After all, people are trusting you with their bodies and their health. Even though you’re not a dietician, nutritionist or physiotherapist, you’re still considered an expert in health and you’re expected to know everything about it. Your clients will most definitely ask you about how they should be eating, how they should train if they suffer with old injuries and what they should expect from their training and dietary changes. You’re going to have to have the answers even if the answer is a referral to another professional. The big question though is, once you’re a professional personal trainer how do you find these clients and how do you network properly so that you have a pool of professionals you can turn to when necessary? The answer is knowing how to market yourself.

Personal trainers can be found in every big gym franchise throughout the country

However, their affiliation to the gym ends with it simply being the place in which they train their clients. As a personal trainer you’ll be expected to pay a rental fee to the gym you decide to operate from. This can be quite a hefty sum. However the alternative is that you become a mobile trainer. Most personal trainers start out in a gym environment as this is prime hunting ground for new clients. However, if you market yourself correctly you’ll find that it won’t be necessary. But that requires you having sufficient knowledge on how to market your services. This means that sales and marketing courses are something you should consider completing before you venture out to become a personal trainer full time.

As mentioned your physicality will be your biggest advertisement but most people will need a bit more of a pitch than your perfectly sculpted body

Very few people believe they can look like you. Most assume that personal trainers live in the gym and eat very little to achieve the look they flaunt. Many people out there are unwilling or simply can’t afford to spend an enormous amount of time in the gym and eat the way gym enthusiasts do. Essentially you need to have a competitive edge and make sure your target audience knows what it is.

Many personal trainers make use of their clients’ fitness journeys as a way of advertising the good work they do and how they’re able to support any type of client. This is all good and well but if your marketing strategy is non-existent no one will know about your successes. The good news is that learning how to put together an exciting marketing strategy is easy if you sign up for a course. Most sales and marketing courses can be done via distance learning which means you can continue to work while you study. And, realistically, not everyone can give up their day job once they’ve qualified as a personal trainer because there won’t be a large client base in the beginning.

The route to becoming a personal trainer is a long one even though not difficult

Ideally, you’ll be employed and working full time while studying for your personal training qualification and then you must consider a marketing course of some sorts. You’ll likely need to begin training clients after working hours in the beginning too as you’ll need to build up a client base and good name for yourself before you can leave your day job. This is also good practice for your future as a personal trainer as most clients want to train after hours and over weekends. If you have a sales or marketing course under your belt then you can start running some localised and targeted social media campaigns, set up a website and create some starting specials. You’ll become your own brand ambassador and eventually you’ll be a name in the industry. But there’s some leg work involved and not the squatting kind. You’ll need to learn how to optimise your presence online and via social channels and this means creating content and outsourcing some basic design work. You’ll need flyers and business cards for some traditional marketing tactics and you’ll have to get yourself to some networking events that’ll help you find clients.

The fitness community is an enormous one

In fact, globally, you would easily be able to find work within the industry if you’re correctly qualified. However, most fitness experts will tell you that working for a gym is not the end goal, becoming a fitness expert whose name is synonymous with health is the ultimate prize. Achieving this goal is easier if you’re as clued up in business as you are in fitness. So even if you’re planning to move Egypt, check out sales and marketing courses that’ll show you how to find and keep your clients.